Open Architecture, Mobile Laboratory in Silicon Valley

Most people would think that self-driving and race car are terms that do not go together, according to Michael Robinson, Creative Director and CEO of ED Design. Robinson points out that in the early days, the race track was a petri dish of sorts for testing and stretching innovation in the automobile field. In the above video, he explains that ED Design’s announcement of the TORQ, autonomous race car is part of a bigger project to test and refine autonomous vehicle concepts into real-world prototypes and products.

The MAAL (Mobile Autonomous Automobile Laboratory) approach Robinson is advocating is an open architecture environment for multiple disciplines and organizations to understand the impact of autonomy on mobility. As he mentions in the above interview, he believes Silicon Valley has an important role in the development of his unique vision for the revolutionary changes we will experience over the coming decades.

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