The announcement of Ericsson as a middleware provider is interesting, as their solution supports Internet Multimedia Subsystem and is from a player that is big enough to make a difference in this space, especially as it relates to delivering video across multiple devices. This approach promises increased blurring between applications (e.g. caller ID on TV, control of TV via mobile devices, etc.). This offering may have the big carriers rethinking their previous IPTV strategies. Click here to read Lightreading’s take.